We’re on a mission to become Australia’s most loved, most sustainable flower gifting company. We’re also here to change the way you receive flowers. We use technology to reduce flower waste to just 3%, focusing on delivering flowers that are closer to bud so they bloom in your home and last longer, all while buying a meal for someone in need via OzHarvest and carbon-offsetting a portion of our daily business operations via Greenfleet Australia.
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Giving Back
We are passionate about helping people and protecting the planet. We’ve teamed up with OzHarvest so that every bunch of flowers sold also buys a meal for somebody who needs it.
In addition, we work with Greenfleet Australia to offset over 500 tonnes of carbon emissions* generated by our daily business operations each year. In so doing, we help Greenfleet plant native Australian trees in an effort to restore critical ecosystems and protect our country's unique flora and fauna. Visit greenfleet.com.au for more information about how we offset our carbon emissions.
Thanks to both of these initiatives, we're able to offset over 500 tonnes* of carbon emissions generated by our business operations each year.
*Based on FY23 figures.
Cutting Down On Waste
Uncertain demand means one in every three flowers destined for a local florist die before being bought. That’s a lot of waste! Because we source the vast majority of our flowers to order, we've reduced our overall flower wastage to 3% or less.
Supporting Local Growers
We’re passionate about supporting Australia’s amazing local flower growers – from Victorian tulips, Queensland sunflowers, NSW lilies and Banksias from WA. Not only does buying local support our farmers, it also means fresher flowers that last far longer than imported ones.
Meet The Team
